SEMINAR ON “2018 Cotton Global Market, Fashion Trend and Online Commerce Updates”

Co-organized by
Hong Kong Association of Textile Bleachers, Dyers, Printers and Finishers
Clothing Industry Training Authority
Textile Council of Hong Kong Ltd.


2018-05-24 - 14:30


2018-05-24 - 17:30


Lecture Hall, 1/F., CITA Building, 63 Tai Yip Street, Kowloon Bay   View map


Date: 24 May 2018 (Thursday)
Time: 14:30 – 17:30
Venue: Lecture Hall, 1/F., CITA Building, 63 Tai Yip Street, Kowloon Bay
Language: English
Fee: Free of charge

Application Procedure:

 Please fax or email the completed enrolment form to 2305 2493 / for seat reservation.

Cotton Council International, the HK Association of Textile Bleachers, Dyers, Printers and Finishers, Textile Council of Hong Kong and Clothing Industry Training Authority are co- organising this seminar providing the latest updates on where the cotton market is heading in light of recent trade environment. The seminar will also cover the upcoming fabric and fashion trend, developments of textile supply chain and updates of online commerce operations.

Speakers include:

Karin Malmstrom, China Director, Cotton Council International

Karin joined Cotton Council International (CCI) in April 2006 and is the Director for China and Northeast Asia. She heads up CCI’s trade servicing programs, supply chain marketing activities and government affairs in the region, as well as manages CCI’s offices in Hong Kong, Shanghai and Seoul and its representative offices in Beijing, Taipei and Osaka.

Karin, an accomplished Sinologist with over 25 years of China-related experience joined CCI from Malmstrom Associates Orient, a business and marketing and communication consultancy. Fluent and literate in Mandarin Chinese, Karin has worked in a variety of fields in China including the auto, steel and travel industries, metals and minerals trading, technology transfers, education, journalism and communications. Immediately prior to establishing Malmstrom Associates Orient, she was Director of Corporate Communications for DaimlerChrysler China, based in Beijing.


Rachel Crumbley, Senior Trend Forecaster, Cotton Incorporated

Rachel Crumbley is a Senior Trend Forecaster at Cotton Incorporated. She specializes in researches and develops comprehensive seasonal trend forecasts 18-24 months ahead of the selling season for major brands, mills, manufacturers, and retailers. Through extensive global research, Rachel continually conducts research internationally to find the most forward thinking concepts in color, fabric and apparel silhouettes. Rachel joined Cotton Incorporated in 2002 and has since provided innovative ideas and product direction to top apparel retailers in the United States. In addition to domestic companies, Rachel has worked with influential clientele throughout Europe, Asia, and South America and presents at major industry trade shows, such as Premiere Vision in Paris. Rachel serves on the Menswear committee on the Color Association of the United States. Her areas of specialty include Fabric and Print direction.


Eddie Chan, CEO, Leverstyle Inc.

Eddie Chan is the CEO of Lever Style Inc. and the Chairman of the Hong Kong Institution of Textile and Apparel (HKITA). He originally joined Lever Style in 1988 as Marketing Manager, taking up increasingly senior roles over 15 years until he left the company in 2003. He then rejoined Lever Style as president & COO in 2015.

In between his two stints at Lever Style, Eddie worked at vertically-integrated textile & garment manufacturer Esquel Group, where he held senior executive positions in a variety of areas including sales, production, technical development, and operational excellence. His last role was Group Director of Operational Excellence, reporting to Esquel’s Vice- Chairman & CEO. Before Esquel and Lever, Eddie started his career by serving short stints at TAL, Laws Group, and Mast Industries Ltd.


Jeffrey Tse, Strategic Partnership Manager,

Jeffrey currently works as Strategic Partnership Manager, He has over 9 years of experience working in Alibaba supporting different overseas business units covering different countries. He is a dynamic business partner and HR leader with over 17 years experience in competitive industries with all rounded experience in global expansion.

Tentative Topics and Rundown:

14:30 – 15:10 “Global Cotton Supply and Demand Update and COTTON USA’s Sustainability Story”

by Karin Malmstrom, Director, China & Northeast Asia, Cotton Council International

15:10 – 15:45 “Fashion Trend Forecast for F/W 19/20”

by Rachel Crumbley, Senior Trend Forecaster, Cotton Incorporated

15:45 – 16:00 Coffee break
16:00 – 16:40 “The new trends in sourcing”

by Eddie Chan, CEO, Leverstyle Inc.

16:40 – 17:15 “Alibaba Eco System – How to Facilitate the Big Data”

by Jeffery Tse, Strategic Partnership Manager,

17:15 – 17:30 Q & A Session
Supporting Organisations