Training Course on “Fashion Buying and Retailing Strategy” with Study Tour at Seoul, South Korea (22nd , 26th to 28th October 2019)

Start

2019-10-22 - 00:00

End

2019-10-28 - 23:30

Categories

Study Mission

Being one of the main elements in supply chain, retailing plays a key role to support the re-industrialization of Hong Kong fashion industry. Retailers and buyers are in need of techniques to strengthen their operation processes. In view of this, the Clothing Industry Training Authority (CITA) and the Hong Kong Institution of Textile and Apparel (HKITA) are going to organize a training course which aims to provide knowledge and practice on fashion buying and retailing strategy. This training course will be held during 22^nd, 26^th to 28^th October 2019, including a study tour to Seoul, South Korea from 26th to 28th October 2019.

In this course, the participants will be able to learn how to analyse the global fashion market and industry; differentiate the fashion customers into different segments; research on current fashion trends; apply the fashion buying cycle knowledge in different fashion retail formats; analyse fashion buying issues and plan under different contexts; and use computing software for fashion buying calculations. The participants can apply the buying techniques in the real buying market, but not only classroom theoretical discussion. The course medium will be Cantonese (with English training materials).

The participation fee is HK$8,300 per person (twin room) / HK$9,100 per person (single room). The member of Hong Kong Institution of Textile and Apparel (HKITA) can enjoy a discount of the participation fee.

ITINERY

Day	Date	Course Details
1	22 Oct (Tue)	Lecture at Hong Kong Overview of Fashion Industry Buying Basics and Open to Buy calculation
2	26 Oct (Sat)	Practical lecture at Dongdaemun, Seoul: Introduction of Seoul Fashion Market On-site trend research technique: How to observe, touch and feel product On-site store visit technique: How to observe the product, price, place, promotion and physical environment; Identify the product category allocatio Walk through the store at Dongdaemun to understand the segmentation in Wholesale market
3	27 Oct (Sun)	Practical lecture at Dongdaemun, Seoul: How to set up your own buying plan: How to select the right style, colour and size for your own shop Pricing strategy: How to set up a profitable and salable price for the products. Product range planning and visual merchandising Walk through the stores and wholesales market to experience how the techniques can be applied
4	28 Oct (Mon)	On-site lecture at Dongdaemun, Seoul: Logistic arrangement Review of buying assignment

Application Procedure

Please complete and mail the application form together with the participation fee (Cheques should be crossed and made payable to “Clothing Industry Training Authority”) to the 3/F., Clothing Industry Training Authority, 63 Tai Tip Street, Kowloon Bay, Kowloon (Attn.: Cash Wan). Applicants will receive a confirmation email.

For enquiry: please contact Ms. Cash Wan at cash.wan@cita.org.hk

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